We faithfully captured the mother cat carrying her kitten, examining every detail—from the eyes, ears, and paw angles to the background ellipse. The proposed 'Advance Mark' symbolizes our commitment to delivering new value beyond conventional ideas.
Considering usage across trucks, delivery carts, packaging materials, and stores, we redefined the corporate colors to minimize visual noise and ensure the design blends naturally into each environment.
We designed the freighter (cargo aircraft) introduced to stabilize the future logistics network, addressing anticipated declines in long-haul truck transport capacity and ensuring emergency transport channels.
Alongside the VI renewal, we created a special website to explain the new Black Cat Mark and the Advanced Mark in detail. In addition to design explanations, three videos clearly communicate the company's overall message.
