mtmlabo

Under the copy “similar, yet different,” twins were used as models to express mtm's attitude that no matter how similar two people may be, there are always differences, and that mtm respects the individuality of each person.

Focusing on the beauty of oriental women, the movie represents the brand's philosophy of making the skin itself clear and radiant. The scene of dark hair and slightly nuanced skin color coming to life in the delicate light echoes the images of the packaging and store space.

The logo incorporates a motion that resembles a balance, expressing the brand's signature custom blending.

The logo incorporates a motion of a balance, representing the brand's signature custom blending. The translucent, deep green packaging represents the life force hidden in nature and revolves around two distinctive polar shapes: tall and slim and stout and solid.

The store is based on warm white tones, creating a space with a soft texture. By designing with a consistent approach to every detail, from the original stools to the tool storage shelves, we were able to create a store that is free of any breakdowns, from the packaging to the customer service space.

The website, composed of minimal elements, accurately conveys brand and product information, and is designed to provide a smooth flow line to the desired product. The website integrates the brand's worldview as a package for various design developments.