Total concept for SIMOSE

A complex called SIMOSE, incorporating an art museum, villas, and a restaurant, has been created in Otake City, Hiroshima Prefecture, on the coast looking out onto Miyajima Island on the opposite side of the channel. Beginning with the creation of the concept for the entire complex, Hara Design Institute handled all tools used in creating brand identity, including visual identity, graphics, fixtures and equipment, restaurant menu, and website. Shigeru Ban designed all of the architecture for the complex.

SIMOSE allows you to spend time that is pleasant and serene, enjoying being in a space like no other in the world that blends in with surrounding nature, walking around while appreciating paintings and kogei craftwork, staying in contact with nature, and savoring the joys of the local area. Come and experience it for yourself.