MUJI Breathable Organic Cotton promotion

Breathable Organic Cotton is functional summer innerwear made from cotton fabric that feels cool to the touch.
We created the visuals and video for the campaign.
To evoke the coolness unique to natural materials, innerwear is depicted in gradations of white on a light blue background that has a smooth texture.
White maintaining consistency with the Warm Innerwear winter campaign, the campaign encourages people to switch to Breathable Organic Cotton.
We also developed videos for social media and the web.
Two side-by-side tank tops sway gently like clouds drifting in the breeze.