MUJI LUCUA Osaka re-opening visuals
We created the visuals and a video advertising the store's complete update to become an outlet dedicated to women's clothing, cosmetics, and personal care products.
This video of lissome skipping shows how the apparel moves along with the models from all angles.
Posters showing different variations were displayed in the LUCUA Osaka store, and the video was shown on six digital displays around Osaka Station.
The store’s wish that people simply enjoy making their own lifestyle a reality is succinctly expressed to people coming and going through Umeda.
This video of lissome skipping shows how the apparel moves along with the models from all angles.
Posters showing different variations were displayed in the LUCUA Osaka store, and the video was shown on six digital displays around Osaka Station.
The store’s wish that people simply enjoy making their own lifestyle a reality is succinctly expressed to people coming and going through Umeda.




Credits
AD:Kenya HaraD:Kenya Hara, Mio Asai
C: Kenya Hara, Yiyi Dong
Photo:Yoshihiko Ueda*
Movie:Yoshihiko Ueda*
Movie Editor:Kenya Hara, Mio Asai
ST:Yuriko E*
HM:Eri Akamatsu*
Pr:Satoshi Muraki
*Outsourced