
MUJI Warm Innerwear promotion
We created the visuals and video announcing Warm Innerwear, functional winter innerwear made of 100 percent cotton fabric that absorbs moisture and emits heat.
As in prior years, gradations of warm colors are used to express the gentle warmth that is unique to natural materials.
Soft silhouettes of human figures and cotton ready to be harvested create a familiar impression along with a sense of freshness.
The video also features people of various ages and body types, highlighting a diverse product lineup that can be worn by people of all ages and genders.
As in prior years, gradations of warm colors are used to express the gentle warmth that is unique to natural materials.
Soft silhouettes of human figures and cotton ready to be harvested create a familiar impression along with a sense of freshness.
The video also features people of various ages and body types, highlighting a diverse product lineup that can be worn by people of all ages and genders.
Credits
AD: Kenya HaraD: Yukiyo Nemoto
C: Junpei Watanabe*, Karen Asai
Movie: OTAMIRAMS*
Sound: Noriyuki Sato+Makiko Sato (Heima)*
Sound Engineer: Osao Hori*
Pr: Satoshi Muraki, Yuta Hosomi
*Outsourced