Hakkaisan corporate identity update

Hara Design Institute was responsible for updating Hakkaisan Brewery's corporate identity for its centennial.

Hakkaisan has grown to produce a variety of alcoholic beverages, not just sake, but also shochu, beer, whiskey, and gin under the brand, and it is also expanding overseas. In light of this, we updated the logo so that it will look natural on any label or package, and is instantly recognizable as Hakkaisan.

Every type of sake has its own idiosyncrasies, so we brought a little bit of individuality into the design of the letters to help people feel a sense of attachment and familiarity.