Audeum AUDIO MUSEUM

We were responsible for the naming, visual identity, and signage for the Audeum Audio Museum, a museum specializing in audio located in Seoul, South Korea. The logo is a representation of the audio equipment in the museum's collection, and it uses a dynamic symbol that can change shape along with sound. When the logo is used onscreen, such as on the web or in a movie, it changes shape with the sound, drawing more attention. For signs, the symbol can be adjusted to suit the space, resulting in more effective signage.

Audeum AUDIO MUSEUM Website
https://www.audeum.org

Credits

AD: Kenya Hara
D: Kenya Hara, Li Cheng, Natsu Kobayashi, Yongqiang Dai
Movie: Xin Zhong, Hiroshi Hosokawa
Motion Graphics: Xin Zhong
Ph: Taiki Fukao, Yohei Ono, Mayuko Hirata
Pm: Reiko Yamaguchi
Cl: Seojeon Cultural Foundation