AGF Sen COFFEE application, website renewal, Mizu no Kuni kara website

Sen is a coffee in tune with delicate palates nurtured by Japan’s clear, soft water. Hara Design Institute has been involved in building the brand since its launch in 2015, including the design of packages, logotypes, websites, and other communication tools. In 2021, we also planned and designed an application, designed the renewed brand website, and handled the planning, editing, and design of a dedicated website, Mizu no Kuni kara (From the Land of Water).

To coincide with the launch of new Sen products, we produced an application designed to ensure enjoyment of the delicate flavors of Sen at home. The app guides users through the recommended approach for preparing Sen coffee, using a UI that covers all the likely options without seeming complicated. The growth of the brand means that the Sen website now has a wealth of information, which the renewed site presents in a clean scrolling format. In addition, the dedicated Mizu no Kuni kara website takes “from the land of water” as its theme. By following the water that lies behind the brand, it forms an introduction to the way that water is an indivisible part of Japan’s scenery, Japan’s culture, and Japan itself.

App: https://apps.apple.com/jp/app/id1583413838
Website: https://sen.agf.jp
Mizu no Kuni kara (From the Land of Water): https://sen.agf.jp/water