Hakkaisan Daiginjo and Hakkaisan Junmai Daiginjo

Hara Design Institute handled package design for the new versions of Hakkaisan Brewery’s popular Daiginjo and Junmai Daiginjo sakes, which began shipping in August 2020.

Hakkaisan Daiginjo, with its mellow, clean taste, and elegant, gentle sweetness, and Hakkaisan Junmai Daiginjo, with its pronounced clarity, clean taste, and elegant, gentle sweetness, are both sakes that enhance any cuisine, created using all the brewing skills and craftsmanship of Hakkaisan Brewery.

Kyuyo Ishikawa provided the calligraphy, using distinctive, nuanced brushwork for Hakkaisan Daiginjo and bold, clear script for Hakkaisan Junmai Daiginjo. The exquisite calligraphy embodies the qualities of each sake, boldly positioning them at the core of the Japanese sake market.

The new design includes English text on the bottle labels, neck labels, and packaging, taking into account the growing popularity of sake in international markets