Sakihokore package design
Hara Design Institute handled the package design for a new variety of Akita rice called Sakihokore.
The calligraphy for “Sakihokore,” set clearly on a white background, was carefully selected to express a style and refinement that is appropriate for the highest-grade variety of Akita rice, as well as conveying the indomitable spirit of Japanese rice.
The same graphic design is adopted for product displays, advertising, and marketing events as well as the bags of rice, contributing to a consistent brand image.
Advance sales of the product began in autumn 2021 in Akita Prefecture, in preparation for full-scale launch in 2022.
The calligraphy for “Sakihokore,” set clearly on a white background, was carefully selected to express a style and refinement that is appropriate for the highest-grade variety of Akita rice, as well as conveying the indomitable spirit of Japanese rice.
The same graphic design is adopted for product displays, advertising, and marketing events as well as the bags of rice, contributing to a consistent brand image.
Advance sales of the product began in autumn 2021 in Akita Prefecture, in preparation for full-scale launch in 2022.
Credits
AD: Kenya HaraD: Hana Yazaki, Megumi Ohno, Asaki Hoshino
Calligraphy: Kazuki Kamamura*
C: Saki Shiraishi
Ph: Takashi Sekiguchi*, Shimei Nakatogawa*
Pr: Yoshifumi Nabeta
*Outsourced